International expansion
New markets are a sequence of decisions, not a single leap. Feasibility, regulation, local partners, in-market representation and a phased entry plan with the risks written down before you commit capital.
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Management & Trade Consultancy / Amsterdam
Strategy that reaches the shop floor.
Most plans stall between the boardroom and the people who have to run them. I build the plan with you, align your leadership, and stay in the room until it is running.
Based in
Amsterdam, NL
Reply time
Within 1 business day
You speak to
The founder, directly
Focus
SMEs expanding in EMEA
In the room, not in the audience.
Why BSA
A consultancy the size of one person, on purpose.
Big firms send partners to the pitch and juniors to the work. Here there is nobody to hand you off to. The person who writes your plan is the person who sits next to you while it is carried out.
01
Functional expertise, not slideware
Strategy, marketing, organisation, operations, technology, performance improvement, market expansion, corporate finance and interim management. Advisory and execution in the same pair of hands.
02
Concrete participation
I take part in developing your operative initiatives, from the planning phase through implementation and measurement. Not a report handed over at the door.
03
Built for SMEs
Organisations where every decision counts, speed matters and each euro invested has to come back. Lean, direct and structured around impact rather than billable hours.
What I do
Three ways to put me to work.
Each one starts the same way: a conversation about where the organisation is today and where you want it to be tomorrow.
Managed services & operations
The day to day, made dependable. Process design, a KPI framework people actually read, vendor and partner management, cost work and continuity planning, reviewed on a fixed rhythm.
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Interim management
A leadership gap, a merger, a restructuring or a project that has to land. Experienced cover that steps in quickly, reads the culture and keeps the organisation moving while the permanent answer is found.
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How it runs
Three steps. No mystery.
Pick a step to see what happens inside it.
The whole engagement usually runs twelve weeks from first meeting to first measurable result. Longer where the market is new, shorter where the problem is already clear.
Listen before advising.
The first consultation establishes clarity on outcomes, constraints and what success actually looks like for your organisation. Nothing is proposed until that is on the table.
- Goals, timeline and success criteria defined together
- Stakeholders identified across the organisation
- Scope and resource constraints made explicit
- Engagement format and priorities agreed
- First map of risks and opportunities
A roadmap built to be executed.
A rigorous, data driven process with the leadership engaged throughout. Vision and mission get translated into operational goals and objectives that make them attainable.
- Vision and mission alignment sessions
- Stakeholder data gathered and synthesised
- Operational goals and objectives designed
- Roadmap with owners, timelines and KPIs
- Leadership briefing and sign off
Staying until it works.
Hands on support with implementation and change management, so adoption happens rather than being hoped for. For international projects this includes representation in the market itself.
- Execution support with clear accountability
- Change management planned and delivered
- Interim management where the gap requires it
- In market representation for expansion projects
- Performance tracking and honest reporting
The honest version
Consulting without implementation is just advice. Advice without execution is noise.
Where the work happens
Sector agnostic, geography aware.
The method travels. What changes is the market, the regulation and the people. Filter to see the setting.
International trade
Logistics & supply chain
Professional services
Manufacturing
Retail & e-commerce
Technology & SaaS
Financial services
- Healthcare
- Construction
- Agriculture
- Education
- Energy & utilities
- Hospitality
- Media & communications
Early stage
Starting something
A vast number of steps, and most of them have to be known about in advance. That is what causes the inertia. The fix is validation, a route to first revenue, and an operational base that will still hold at three times the size.
- 01
Concept validation
Market fit, competitive landscape and the business model assumptions tested before serious money moves.
- 02
Go to market
Who the customer is, how you reach them, and the shortest credible path to first revenue.
- 03
Operational foundation
Process, systems and team structure built right the first time so growth does not break them.
Established
Moving something large
Legacy systems, change resistance and the pressure to innovate without breaking what already earns. The work is choosing where energy goes, then staying long enough for it to stick.
- 01
Diagnostic assessment
A structured review of strategy, operations and performance against best in class benchmarks.
- 02
Priority alignment
Leadership alignment and resource allocation focused on the initiatives with the highest impact.
- 03
Implementation partnership
Plans that get executed, measured and improved instead of collecting dust on a shared drive.
Talk to a person, not a portal
When you reach out, you reach me.
No account managers, no hand offs, no queue. I read every enquiry personally and reply within one business day. A first conversation is confidential and commits you to nothing.
No obligation
A first talk commits you to nothing.
Fast reply
Within one business day, often same day.
Confidential
What you share is never passed on.
Every quarter you wait costs more than a conversation
Tell me where you are. I will tell you what I would do.
Working with a limited number of clients at a time is a choice, not a capacity problem. It means the earlier the conversation, the sooner there is room.